Search Engine Optimization of your site’s pages to rank higher on search engines like Google, Bing, and Yahoo is not only limited to keyword research and adjustment but hundreds of other tasks as well. Including one or all of the following practices in your SEO will garner better results for you:
- Optimize your landing pages
Building landing pages optimized for search engines involves adding features that make it particularly appealing to the algorithms that determine whether or not a page is valuable to searchers or not. Ensure some keywords are relevant and leave the landing page online. Make sure the content you share is shareable through social indicators such as Retweets and Facebook shares. Adding a call to action to your page is also an advantage for you as it can convert curious viewers into buyers or even loyal customers with time. The images should be relevant and appealing as well.
- Increase the loading speed of your pages
Visiting a page that takes too long to load is a slump and a deal-breaker for your audience, as they will leave as soon as they notice there is no hope of a faster response. Factors that affect the page speed include your site’s code, server location, and images. You can use tools available online to get insight on them and improvement advice.
- Strategically position your keywords
Keyword research is vital in SEO as this determines whether your audience will find you or not. Once you determine the right keywords to use, position them at least thrice, the first place being in the title that is the head keyword. Thus the three paces are in the title tag, heading, and URL. You can add them to the content, such as blogs as well. This step is highly recognizable by the Search Engine as it uses this to find content when a user searches for something concerning what you have posted on your site. Ensure your research is extensive and the keywords fit in naturally into your content; otherwise, it will backfire on you.
- Constantly develop and update engaging content
For a higher ranking in Google, your content must be so appealing and exciting that it immediately grabs the audience’s attention and makes them want to learn more. (rankno1) In the process, optimize the URL structure, title, Sub-heading tags, and image titles.
- Monitoring and earning backlinks from other authority websites
These are links from one website to a page on another website. Backlink’s purpose of signaling to Google that another resource, e.g., blogs, finds your content valuable and trustworthy enough to link it with their content. (https://www.rankno1.co.uk/seo/services/) They represent a ‘vote of confidence. You can find this through seeking opportunities with top referral sources and outbound links to form partnerships. (https://www.rankno1.co.uk/seo/london)
SEO is essential in online marketing by improving your website’s traffic, reputation, ranks, and relationships with other sites and customers. With the above practices and quality content, your content is guaranteed a much higher ranking in Google searches.